Why does Kim K care about K18?

What is K18 and why is it the talk of the town and causing mayhem at the madhouse?…

If you’re someone who loves getting their hair coloured, you’re partial to a blowdry and you’re never far from your straighteners, then strengthening your hair is super important!

We’re sure that you’ve heard of Olaplex which took the world by storm, when it entered the market in 2014. However, K18 was not here to play, entering the haircare industry with its new 4-minute hair strengthening in-salon and at-home treatment.

K18 (Biomimetic hair care) is referred to as the ‘future of haircare’, as it works to restore the hair’s original structure, formulated with patented peptide technology to repair damaged hair. A leave-in hair-repair mask with reparative and hydrating abilities? Tell us more! 

It works at a deeper level to molecularly change and repair the polypeptide chains that have been broken during bleaching, chemical service, and through heat damage. By addressing these damage sites at the innermost layer of hair, core strength and elasticity are renewed for strong, shiny and smooth hair (yes, even after the most extreme damage done in the salon, or at home)! 

The TikTok craze for K18 is real, but what actually separates K18 from others? The beauty of K18 is that it has been formulated with science, that will reverse and prevent hair damage, making it ideal for all hair types. Think of Olaplex as a pre-shampoo treatment, and K18 as a post-shampoo treatment. Applying the product to freshly shampooed hair, skipping conditioner, and brushing through any knots with a wide-toothed comb. Leave in for 4 minutes and then style your hair as normal, without the need to rinse. 

Looking for that extra validation for why it’s the talk of the town? It turns out that celebrities such as Selena Gomez, Kim Kardashian, Hailey Bieber and the queen Rihanna are just some of our much-admired beauty moguls who swear by the product. (Yep, we did just name drop, because if you don’t believe us, we’re sure you’ll believe them)! 

What are the benefits of using K18?

  • Strengthens your hair – As K18 products work to repair damaged keratin proteins, and strengthens the hair from within. This leads to hair that is more resilient and less prone to breakage. 
  • Improves elasticity – Elasticity is an essential component of healthy hair, and K18 products help to restore and improve hair elasticity. 
  • Enhances the softness of hair. K18 products can make your hair softer, tame frizz and make hair more manageable. This is especially beneficial for those with coarse or curly hair types. 
  • Increases shine – can add shine to hair, giving it a healthier and more vibrant appearance. 

@xtendedlocks If it’s good enough for @kimkardashian it’s good enough for us????????‍♀️ #kimkardashian #kimkardashianwest #kimkardashianedit #k18results #k18 #k18hairflip #cardiff #cardiffhair #GenshinTeleport #UnlimitedHPInk #cardiffmua #kimk #hairextensions #hairhack #hairtips #hairtok ♬ original sound – XtendedLocks

K18 hair treatment is a revolutionary product to restore and revitalise hair, made with natural ingredients and is safe for all hair types. See below some of our recommendations for some of their best hair care products.

The K18 Leave-in Molecular Repair Hair Mask is a cult favourite, and has won multiple beauty awards. This will work to repair and strengthen hair, while also improving manageability and reducing frizz. 

51QoOFzthiL. AC SL1280

K18 pH maintenance shampoo. Ditch your drugstore shampoo routine and invest in this incredible formula to help facilitate repair, strengthen hair and also add shine to your hair. 

Maintenance 900x 1c161d20 d1eb 4919 ad5b f7c54f014bc3

K18 Detox shampoo – The unique non-stripping lather effectively decongests clogged hair follicles while removing dirt, oils, silicones and product residue.

peptide prep detox shampoo 250ml p29144 74272 image